The snowy challenge

All the resorts send daily Snow Report emails to encourage folks to hit the slopes. They also keep email engagement high and increase ancillary spending on the mountains.

Each resort was using advanced personalization directly in their ESP. It worked well, but it was a time-consuming process that wasn’t sustainable long-term.

How Litmus Solved the Challenge

The Alterra marketing team knew they couldn’t maintain manually creating daily Snow Reports, but they didn’t want to stop because of the great value they bring to customers. So they began searching for a solution—and their search led them straight to Litmus.

Litmus Personalize Pro allowed the team to connect their weather report XML feed to automatically create the dynamic emails at scale, across all their brands.

Their Litmus Customer Success Manager helped them get everything set up quickly so they were saving hours in no time. This included creating a fun, rule-based image for when there’s snowmaking versus no snowmaking on the slopes.

Litmus shaved 15 hours off their workflow

Personalize Pro enabled the Alterra Mountain Co marketing team to set-and-forget the Snow Report emails. Now they are automatically created and sent every day!

This automation saves each of the 12 brands 15 hours per week. In total, that’s about 180 hours of savings per week! It also eliminated human-error from quickly entering the numbers every morning.

With all the free time, they were able to experiment with countdown timers to create urgency for Summer Lodging offers from their Resorts. Not only did click rate increase, revenue per individual and lodging booking also increased!

The Challenge

Recently, the marketing team moved to a regional approach, and multiple managers are now involved in the email strategy at ATTA. The marketing teams are responsible for sending roughly 100 emails a month to various audiences within their 32,000+ community subscriber base. With a high volume of emails spread across multiple teams, many partners and reviewers are also needed to communicate their feedback and provide approvals. Managing all of that feedback and sidestepping confusion or mistakes was turning into an overwhelming task without a centralized system.

Before moving to Litmus, the team exchanged a lot of back-and-forth, sending test emails, Slack messages, and creating tasks in their project management tools. Tracking down feedback and looping in all collaborators was necessary to ensure email accuracy, but it significantly slowed down their review and approval process.

Jason’s team was using Salesforce Marketing Cloud to build their emails when they discovered the integration with Litmus which not only would allow them to test faster and with more accuracy directly inside of Salesforce Marketing Cloud, but also gave them one-click access to their collaboration game-changer, Litmus Proof.

Photo – © ATTA

How Litmus Solved the Challenge

Initially, Jason’s team was on a Litmus Plus plan and primarily used their account for testing emails. But when introduced to Litmus Proof, they knew this Enterprise solution would alleviate frustration during the approval process, allowing them to easily leave feedback and communicate with all necessary partners across every regional marketing unit.

The team was able to start testing all of their emails—including those with dynamic content—with the Litmus integration within Salesforce Marketing Cloud and the Litmus Chrome extension, which boosted efficiency and gave them complete confidence with every send.

Photo – © ATTA / Hassen Salum

The Challenge

As the sole CRM Marketing Manager at Zen Internet, Lucy Schofield faces the daunting task of implementing best practices and ensuring adherence across an email team of seven. With each division sending one main campaign per quarter and maintaining 12 always-on email journeys, Zen Internet sends up to 100 emails per month to 250,000 active subscribers. Given that email comprises over 80% of their marketing efforts, they needed a robust and reliable process for testing, reviewing, and approving emails. Lucy, known for her pioneering spirit, constantly seeks the most efficient and effective ways to run their email marketing program. They had been relying on Microsoft Teams as a place to provide email feedback and approval but found that to be cumbersome, often leading to confusion and inefficiencies.

How Litmus Solved the Challenge

Lucy and her team turned to Litmus to streamline and enhance their email marketing operations. They use the integrated Litmus Email Previews within Salesforce Marketing Cloud and Litmus Extension to thoroughly test every email, including those with dynamic content, ensuring a flawless experience for every subscriber. Litmus Email Guardian protects their emails by monitoring them 24/7, catching errors before emails are sent.

Litmus Proof transformed their review process by allowing them to leave feedback conversationally in one consolidated location with a comprehensive audit trail of all email versions and feedback. Plus, Litmus Email Analytics gives them granular insights into subscriber engagement, informing their design and testing priorities.

The Challenge

Gloria’s team manages a high, ever-increasing volume of campaigns. In addition to creating member journey experiences, her team crafted almost 100 promotional campaigns last year which were sent to over 300,000 members. To make their banking-related emails more engaging, her team always tries to incorporate new and unique elements. However, dedicated coding support is not directly available for her team and there was an uncertainty about what kind of personalization would work best for their audience.

One of the challenges they encountered with personalization was finding a way to personalize their service in a manner that instills trust in their members. As a financial institution, the trust of their members is crucial to their business. While they wanted to personalize beyond a mere first name, they also wanted to ensure that their members felt comfortable and didn’t find the personalization invasive.

How Litmus Solved the Challenge

With a few helpful ideas from her Customer Success Manager at Litmus, Gloria used Litmus Personalize Essentials’ quick-start templates to add a countdown timer to a campaign designed for their sponsorship audience.

Building the countdown timer only took about five minutes. The process of adding the countdown timer to her email was as simple as copying and pasting the HTML code into her email template. The level of ease with Litmus Personalize Essentials and the trust she has in Litmus empowered her team to get a fast start on their email personalization journey.

The Challenge

Harvard Business Review’s newsletter and subscriber benefit emails are essential to their ability to be viewed as a trusted resource by their subscribers and build long-standing, successful relationships with them. The four-person team that works on these important lifecycle emails has a lot on their plates; sending multiple campaigns a week to more than 500,000 subscribers.

They need to ensure every email lives up to their brand standards and reaches every subscriber optimized, error-free, and just as they intended. They know email rendering issues can lead to lost subscribers so thorough testing and stakeholder review is a must. But with more than 300,000 ways each email can display and up to five internal stakeholders needing to review and provide feedback on every campaign, they needed a more efficient and effective process.

How Litmus Solved the Challenge

Having utilized Litmus at a previous company, Cara saw an opportunity to add significant efficiency gains to her team’s email workflow by incorporating Litmus to help them test and collaborate their way to email success.

They transformed what was a lengthy, time-consuming review and approval process into streamlined, collaborative communication with Litmus Proof. Now they have one, centralized location for everyone to leave feedback while taking into account the perspective of other reviewers.

They run every email they send through a Litmus Previews & QA test before it goes out the door. Previews & QA helped them find and fix significant email rendering issues before their sends. While their primary goal was to find and fix any email display issues across popular email clients and devices, they discovered the value of the robust accessibility checks within each Litmus test. This has helped them easily embrace email accessibility and make it a focus for all future sends.

The Challenge

For e-commerce businesses like Kesslers Diamonds, once Mother’s Day passes, the holiday season ultimately winds down and it becomes difficult to produce relevant campaigns to a wide audience.

After stumbling upon Kate Spade’s Live Poll example in a blog post, Lauren was inspired to incorporate polls into her client’s email campaigns. She recognized that this innovative approach could boost audience engagement and provide invaluable first-party intent data, but there wasn’t an effective way to do that until she came across Litmus Personalize.

“Captivating our audience outside of gift-giving seasons can be challenging. We must think outside the box, and live polls do just that. They are a creative way to interact with our entire audience within our emails and collect some first-party data at the same time.”

Lauren Jean,
Email Specialist and Owner of ByLaurenJean

The Challenge

New arrivals are a big deal in the fashion world. Rather than sending a generic new arrivals email, Kate Spade profile recipients based on their clicks and then use the data to personalize the new arrival experience.

“We have new products arriving all the time and our new arrivals emails are key to our CRM strategy. We needed a smart way to manage new in and move from a one-size-fits-all email. We’re a small team so we needed automation to help us achieve our personalization goal, we simply couldn’t build a version of the email for every product category. We’re now listening to what our customers would like from us and using Kickdynamic to show them what they want.”

Chloe Temple,
Ecommerce Marketing Director (Europe)