We know that using Litmus and Salesforce Marketing Cloud together helps speed up your workflow, creates engaging personalization, and delivers error-free emails—every time. (Just take it from DEG and Emerson.)

Now we want to share that knowledge with you! Join us for a candid conversation with two customers who use both tools for every send.

Here’s what to expect:

• Get an overview of the Litmus and Salesforce integration to see how it can help you.
• Learn how two customers leverage the integration using real email examples.
• Hear answers to common questions and chat live with Litmus product experts.

Ready to deliver engaging emails, every time?

Email Copywriting Kit

1 in 4 adults across the U.S. and European Union have a disability. How do you know if they can read your email, identify the button, or interact with the dynamic content?

Sarah Gallardo and Lauren Castady from Oracle Digital Experience Agency walk us through:

• Key terms of inclusion.
• Why accessibility matters from a business perspective.
• The European Accessibility Act (EAA) rules and how to meet them.
• A downloadable checklist to make sure your emails meet accessibility standards.

Jaina Mistry from Litmus wraps up with a quick demo of how to use Litmus to find and fix accessibility issues in your emails.

This might just be the most educational webinar you watch in 2025.

Acquisition is exciting, but lifecycle marketing is essential for sustainable business growth.

While you already know this, getting buy-in from your team—and embedding these changes into daily workflows—can require a significant mindset shift for your marketing org.

Join us as experts unpack findings from The State of Email in Lifecycle Marketing Report and share how to transform email programs into campaigns that drive better customer journeys.

We’ll cover:

• Why lifecycle marketing matters
• How to start the shift
• Frameworks, roles, and responsibilities
• Overcoming common roadblocks

This session is for marketing leaders ready to move from intention to action—and take their email strategy to the next level.

Personalization has been a go-to tactic for marketers for decades, helping them hit their goals and make connections that count.

But understanding what personalization truly is, how it’s evolved, and where it’s headed is key to keeping it effective.

In this on-demand webinar, Litmus and Salesforce come together to share real-world examples of how using first-party data can take your personalization strategy—and customer interactions—to the next level.

Tune in to learn:

• What personalization really means today and how it’s changed
• How to collect first-party data and put it to work
• Simple steps to kick-start or improve your first-party data strategy

November and December are the peak months for inbox engagement, making the holidays the perfect season for email marketers to meet subscribers where they’re at. But with all the competition in the inbox, how can you create a memorable experience that fosters engagement, builds loyalty, and drives revenue?

In our Holiday Email Marketing Guide, you’ll learn:

• Key dates, dos and don’ts, and considerations to craft a winning holiday email marketing strategy
• How to use email personalization to offer relevant gift ideas and skyrocket engagement
• Real examples from leading brands for holiday email inspiration

Join us as we hear from email experts including Tracie Pang, Email Marketing Manager at Litmus and Emily Vogt, Email Marketing Manager for a national homebuilder who will share their best practices, experiences, and tips for preventing and overcoming deliverability hurdles.

We’ll cover:

• Actionable ways to improve deliverability with Litmus
• Tips for monitoring deliverability to prevent hurdles down the road
• What’s coming next from Litmus to help with deliverability

Black Friday promotions start earlier and last longer. Brands need to display the best window shop in the inbox through email personalization with every send. Learn how to appeal to each subscriber while staying perfectly on brand.

Discover Black Friday email strategies used by your favorite brands to keep emails impactful and high performing this holiday season.

You’ll learn:

• Strategies that boost engagement and provide insights to better understand audiences
• How to create anticipation and urgency that drives purchases
• Ways to apply content automation based on current inventory and purchase behaviors